Archive for the ‘Arizona Mortgage Rates’ Category

Active Rain Profile

Posted: January 30, 2011 in Arizona Mortgage Rates

Timothy George - Arizona Mortgage (Amerifirst Financial, Inc.- Arizona Mortgage Professional): Loan Officer in Peoria, AZ

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So what if I were to tell you that they never went away?  What if I were to ask you, “how much more business would you have had in 2010 if the lender that you had partnered with offered you this product?”  That is the question that I’d like to know.  So even though congress passed a law that required FHA buyers to put down money on an FHA purchase transaction, they never wrote anything in the bill that said the same thing about “REFINANCING“.  So how about a lender that would get a full FHA loan approval for a pre-qualified buyer, then go to a hard money lender to get the upfront funds needed to buy the home and within 30 days, they did a Rate and Term refinance on their new property, freeing them up of having to pay a high interest rate to their hard money investor.  Does that sound like a sale that you could make to a buyer that didn’t want to put down the required 3.5% on an FHA purchase.  I think that could have made you an extra 2 or 3 or 4 deals in 2010.  And if you were to market it correctly, maybe an extra 10-12 deals.  It’s all up to the agent. 

So make it your goal in 2011 to team up with a lender that offers this type of innovative financing for your buyers and sellers.  And especially make sure your team up with a lender that brings something to the table for YOUR business.  If your lender doesn’t offer innovative financing options and all he/she does is asks for business for them, turn to them and ask what they offer above and beyond “fast turn times” or “docs out early”.  We can all do these type of things fairly easily!

One of the tools that I offer to my agents is EpropertySites.com along with knowlege about how to use ActiveRain and EpropertySites together to showcase their listings on the first page of Google.This way I can offer my internet marketing knowledge that I learned from IMSDesignation.  I can show them how being a part of ActiveRain as a Rain Maker is vitally important to being successful in the new age of marketing.  I want them to know that they shouldn’t spend money on advertising that can’t be measured very easily.  With a site like EpropertySites and a blog like ActiveRain, who wouldn’t want to showcase to their sellers that their sellers home is on the first page of Google.  And what seller wouldn’t want to be able to sit down on their computer, type in some key search terms, and see thier listing built into a single property website that their Realtor® put there for them.  

So if your loan officer is not offering services that will help you grow your business, then give me a call sometime and let’s make 2011 a great year for all of us! 

My new Fan Page

Posted: December 29, 2010 in Arizona Mortgage Rates

Check out my new fan page and let me know what you think. http://www.facebook.com/thegeorgeteam?v=app_4949752878

Also, be sure that if you’re using Twitter, be sure to follow me @thegeorgeteam.

Best Regards,

Timothy George

CMPS | Sr. Mortgage Consultant

AmeriFirst Financial Inc.

15111 N Pima Rd #110 | Scottsdale, AZ 85260

Cell: 602-492-6847 | Fax: 480-289-7675

For an instant LSR and Pre-approval visit:

http://www.TheGeorgeTeam.com/

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Posted: December 21, 2010 in Arizona Mortgage Rates

Putting the FOMC statement in plain EnglishToday, the Federal Open Market Committee voted 9-to-1 to leave the Fed Funds Rate unchanged within in its target range of 0.000-0.250 percent.

In its press release, the FOMC noted that since November’s meeting, the “economic recovery is continuing”, but at a pace deemed too slow to make a material impact on unemployment rates. It also said that household spending in increasing, but remains constrained by joblessness, tight credit and lower housing wealth.

In addition, the Fed used its press release to re-affirm its plan to keep the Fed Funds Rate near zero percent “for an extended period” while also opting to keep its $600 billion bond market support package in place.

And lastly, of particular interest to home buyers and mortgage rate shoppers, the FOMC statement devoted an entire paragraph to the Federal Reserve’s dual mandate of keeping inflation and employment at acceptable levels.

The Fed acknowledges making progress toward this goal, but calls it “disappointingly slow”. Currently, inflation is too low for what the Fed deems acceptable, and unemployment is too high. 

Over time, the Fed expects both measurements to improve.

Mortgage market reaction to the FOMC statement has been negative thus far. Mortgage rates in Scottsdale are unchanged post-FOMC, but appear poised to worsen.

The FOMC’s next scheduled meeting is a 2-day affair, January 25-26, 2011. It’s the first scheduled meeting of 2011.

Best Regards,

Timothy George

CMPS | Sr. Mortgage Consultant

AmeriFirst Financial Inc.

15111 N Pima Rd #110 | Scottsdale, AZ 85260

Cell: 602-492-6847 | Fax: 480-289-7675

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GrouponFacebook, YouTube, Flicr, ActiveRain, Twitter, Bebo, Foursquare, Digg, Linkedin, MySpace, MeetUp, Freindster and on and on and on.  Where does it stop?  Is social media here to stay?  I think so.  And it’s changing the way that even big corporations do business.  Let me give you a good example:  There was a company that got started less than 2 years ago called Goupon.  Goupon takes advertisers merchandise and sells it online to subscribers at a guaranteed rate then delivers the sales to the advertisers without having the customer have to visit to businesses themselves.  So if I sell chocolate, then I can go to Groupon and say, “I have 1,000 chocolate bars that I’d like sold for $1.00 a bar.  Normally I can advertised the retail price is $2.00 a bar.”  So Groupon takes that chocolate bar and sells 1,000 bars for $1.00.  They might pay the seller $.79 and keep the rest. They never had to wharehouse the chocolate bar, deliver the chocolate, or anything to do with the chocolate bar that was a cost to them.  They only charge the advertiser when the contract has been fulfilled.  So it’s a win/win for everybody involved.  The consumer got a chocolate bar for 50% discount, the advertiser only pays if there campaign is successful, and Groupon takes on little to no risk! 

Groupon turned down an offer from Google for $6 Billion. And this is a company that has only been around for 2 years!  With that being said, I do believe that this new wave of advertising is here to stay. 

Social Media

So what does that mean for us in our industry and how can we capitalize on that?  Well let’s start with Facebook.  On Facebook, we can build an ad, and target a select audience.  So if I were an agent and wanted to get business off of Facebook, I might do some research to see who is hiring.  For example, in South Carolina, retail sales gained about 1400 jobs.  I might start a Facebook ad and target people that work in retail like at Macy’s or JCPenny’s in South Carolina and the ad would look like this:

The way that Facebook charges for these ads is called “Cost Per Click” or CPC.  Noticed that on the ad, I put call me at and then a phone number.  The reason that I said to call me is because I don’t think many people would really click on an ad that says, “Call me”.  They might be more inclined to pick up the phone and call me.  So the ad doesn’t cost me as much.  Maybe a couple of bucks and might generate a phone call or 2.  Would you spend a couple of bucks for 2 phone calls from someone that needed help in your area?  I know for me it would be a great investment.  This is just an example of one type of advertising that I’ve seen of Facebook!  For those of you that read this blog and have other ideas for ads that might work on Facebook, please comment below and share your ideas.  That way we can all come up with a couple of ways to spend our advertising dollar just a little smarter and stop paying for the print ads in the Apartment Guide or the local newspaper article that doesn’t pay off, but unlike Groupon, they want thier money either way. 

The next part to placing this ad is targeting our audience.  Here’s the next step:

So, as you can see, I might run the campaign and not even get charged $1, but still might have a phone call or two.  Someone asked me last week if Facebook would kick me off of Facebook for running an ad that says, “Call Me” and my reply to them was, “Facebook approved the ad!”.  So, no, it is up to them to approve the ad or not, and I’ve had at least 10 ads approved with the phrase “Call Me”. 

If you don’t have the IMSDesignation, then go to http://www.imsd.net/

 

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Posted: November 4, 2010 in Arizona Mortgage Rates

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Right now you can lock a loan with FHA on a 30 year fixed for well under 5%!